Global Call for Entries Announced - WTTC is inviting tourism businesses, organizations, and destinations worldwide to apply for its prestigious Tourism for Tomorrow Awards. The definition of success in business globally is changing to integrate sustainable practices into the core business model. Recognizing and rewarding companies who are ahead of the game is the ethos of the WTTC Tourism for Tomorrow Awards.

Each year, the Awards distinguish global leaders in sustainable tourism. Its rigorous three-step judging process involving up to 22 independent expert judges from all around the world, with on-site evaluations of all award finalists, set them apart from similar schemes and have made the Awards one of the highest accolades in the global Travel & Tourism industry.

Applicants should demonstrate how they are actively engaged in a successful program of sustainable tourism practices and management, including maximizing social and economic benefits for local people, reducing negative impacts to the environment, and supporting the protection of cultural and natural heritage in destinations where they operate.