New Website Delivers Inside Information Found "Only In South America"

For Immediate Release
New York, NY – June 25, 2013 – Glaciers and gauchos? Giant tortoises and seductive tango? Machu Picchu and Malbec? There are certain wonders that can be found...Only In South America.

Only In South America. That’s the message users will get at the newly launched evolution of a LAN Airlines, part of LATAM Airlines Group, website created by Green Team.

Lan.com/onlyinsouthamerica

The new Only In South America (a.k.a. OISA) features the exclusive insights of six OISA “Insiders,” on-the-ground bloggers who can generally answer user questions within 72 hours. Five out of the six “Insiders” are US ex-pats now living in the country they cover (Argentina, Brazil, Chile, Colombia and Ecuador; the Peru “Insider” is a native Peruvian), which helps make their information and assistance especially relevant for potential North American travelers.

The new OISA site is also responsive (meaning it can adapt to all digital platforms), content-rich, frequently updated and boasts a large volume of original content that is easily sharable.

“We’re really proud of the new OISA site,” says Pablo Chiozza, Vice President USA, Canada and Caribbean, LATAM Airlines Group. “It’s beautiful, user friendly, and its destination-centric strategy and depth of content is ground-breaking for the airline industry. It does a wonderful job of solidifying our position as the carrier with a knowledge of South America that only a South American-based carrier could have.”

“I have traveled extensively in South America,” says Green Team President Hugh Hough, “and I can tell you the new OISA site does an amazing job of capturing the beauty and excitement of these countries.”

Visit Lan.com/onlyinsouthamerica



About LATAM Airlines Group S.A.

LATAM Airlines Group S.A. is the new name given to LAN Airlines S.A. as a result of its association with TAM S.A. LATAM Airlines Group S.A. now includes LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador, and LAN Cargo and its affiliates, as well as TAM S.A. and its subsidiaries TAM Linhas Aereas S.A., including its business units TAM Transportes Aereos del Mercosur S.A., (TAM Airlines (Paraguay)) and Multiplus S.A. This association creates one of the largest airline groups in the world in terms of network connections, providing passenger transport services to about 135 destinations in 22 countries and cargo services to about 144 destinations in 27 countries, with a fleet of 318 aircraft. In total, LATAM Airlines Group S.A. has more than 53,000 employees and its shares are traded in Santiago, as well as on the New York Stock Exchange, in the form of ADRs, and Sao Paulo Stock Exchange, in the form of BDRs.

About Green Team

Green Team is an independent strategy and communications agency that specializes in sustainability and travel. Green Team is headquartered in New York, with offices in Australia, Brazil and Mexico. For more information, please visit www.greenteamglobal.com 

Media contact:
Hank Stewart, Green Team
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
(212) 966 6365 

 

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