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In the past decade, Pakistan has continued to face significant challenges and barriers to healthy development of the country’s tourism industry: the great tragedy of 9/11 that significantly reduced tourism arrival in 2001; the horrific earthquake that collapsed the country’s tourism infrastructure in 2005; followed by the Taliban capturing the beautiful Swat Valley and further deteriorating the state of tourism; and the devastating floods that once again wreaked havoc on most of the country in 2010.








