STI News


Defining the Benefits of Destination Monitoring for Businesses, Governments, and Communities
Sustainable Travel International is undertaking a research project in collaboration with The Samuel Curtis Johnson Graduate School of Management’s Center for Sustainable Global Enterprise at Cornell University to define the benefits of destination monitoring for businesses, governments, and communities.  A team of second year MBA students are performing survey research in four regions of the world under the oversight of Dr. Louise Twining Ward, President of Sustainable Travel International and under the direction of Senior Professional Fellow Megan Epler Wood.  The survey, together with expert interviews, will help define the value proposition of destination monitoring for businesses and its role in contributing to sustainability decision making at the community and governmental levels. Sustainable Travel International has a comprehensive and growing set of assessment, planning and monitoring tools to make sustainable tourism more accessible and economically viable for destination managers worldwide. For more information please contact Louise Twining-Ward (louisetw@sustainabletravel.org).
 
The Sustainable Destinations Alliance for the Americas Launches

Some of the world's most popular and appealing travel destinations are in jeopardy, vulnerable to issues like climate change and unsustainable development. Several leading organizations have joined forces to address these challenges head-on by helping tourism destinations in the Caribbean and Latin America safeguard their natural and cultural assets, while enhancing communities and securing a vibrant regional economy.

The new Sustainable Destinations Alliance for the Americas (SDAA), which was launched in March 2014, marks the largest-scale effort to date through which public and private entities have united to focus on destination sustainability in the Americas. The Alliance, convened by Sustainable Travel International, includes the Organization of American States, Caribbean Tourism Organization, leading cruise vacation company Royal Caribbean Cruises Ltd., the United States Government through the United States Permanent Mission to the Organization of American States, and The Secretariat of Central American Tourism Integration.

The SDAA Initiative will offer seven destinations in the Caribbean and Latin America significant support with their sustainability efforts. Each participating destination will begin with an evaluation of destination management practices designed to recognize areas of strength, and to identify areas in which they have the greatest opportunity to improve. This process will be led by Sustainable Travel International, the Alliance's non-profit implementation partner. Destinations will also have access to Sustainable Travel International's online Sustainable Tourism Professionals course, which is designed to facilitate implementation of sustainability practices, and a destination sustainability monitoring framework, which will support the tracking of key performance metrics. Results and lessons learned will be disseminated regionally to leverage market advantage, and to foster greater understanding among destination decision-makers.

Sustainable Travel International will conduct assessments and establish monitoring systems in each destination using its Rapid Destination Diagnostic and Destination Monitoring System. These tools provide a snapshot of each destination's sustainability status, a summary of destination management priorities, and valuable input to inform and shape destination level projects and policies. The collaborative planning process that follows facilitates the design of priority destination enhancement projects to address areas of risk and opportunity. The monitoring component enables destination managers to track their progress and make more informed decisions. This integrated process will be a catalyst and mechanism for long-term positive change in participating destinations.

The aim is for these seven destinations to follow the successful implementation of similar pilot programs in Cozumel, Mexico and Roatan, Honduras. The Alliance plans to expand the SDAA to include more than 30 destinations in the next few years, which would make it the largest initiative of its kind in the world.

In-depth work in the first seven destinations is being financed through resources provided by the United States Permanent Mission to the Organization of American States and by Royal Caribbean Cruises Ltd., through its Ocean Fund. Four destinations will be funded by the US Mission, and three will receive funding from Royal Caribbean Cruises Ltd., which also recently launched a new destination-focused website and online toolkit called Destinations for Tomorrow. Destinations for Tomorrow is an educational platform targeted at coastal port destinations, to offer them the resources they need to start their sustainability journey today.

Sustainable Travel International is honored to be the leading implementer of this initiative and hopes that the successful on-the-ground impacts from it will help catalyze other regional initiatives around the world.

For more information, go to our website or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 
GSTC Destination Partner Program

Over the last few years, the Global Sustainable Tourism Council (GSTC) has set out to attain a global consensus on sustainable tourism. To fulfill this goal, they created and pilot tested a set of destination criteria and indicators in destinations around the world through their Early Adopter Program. After the successful completion of the Early Adopter program, the GSTC launched the official GSTC-Destination Criteria in November of 2013. The criteria are organized into four main categories: sustainable management, socioeconomic impacts, cultural impacts, and environmental impacts.

With globally recognized criteria in hand, the GSTC developed their new program - The Destination Partner Program - which gives destinations a menu of options to help improve their overall business practices. These options, offered in collaboration with Sustainable Travel International, include: training, assessment, and global networking.

Sustainable Travel International and the GSTC recently gave a webinar going into more detail about the Destination Partner Program, which included guest speakers from Early Adopter destinations including Mara Naboisha in Kenya and Tourisme Lanzarote.

The GSTC Destination Partner program is currently being promoted at upcoming travel and tourism events, including PATA AGM, and TIES in Bonito Brazil.

For more information, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or read about the program on our website.

 
Sustainable Tourism Marketing: An Afternoon in St. Kitts

There are many misconceptions surrounding sustainable tourism marketing. If you just say something is "green" or "eco-," does that mean it is sustainable? Not necessarily. Is it important to tell all of the technical back-end processes of your sustainable tourism development work in order to inform and engage consumers successfully? Again, not necessarily.


So what is sustainable tourism marketing and how do you incorporate it into your marketing strategy?

Let's start with definitions. Sustainable tourism development supports the backbone of a destination or business product through economic benefits to host communities and preservation of the cultural and natural resources of a destination. Sustainable tourism marketing, on the other hand, is about describing the travel and tourism experiences that one can have, as an outcome of sustainable development work.

When a destination or business engages in sustainable tourism development, they are committing to investing in their tourism product's past, present and future. That is a story worth telling.

However, all of the steps engaged in sustainable destination or product development are not always valuable to the average consumer. Consumers rarely choose a destination because someone tells them that it has had a successful destination sustainability assessment or is regularly tracking and monitoring its impacts. Instead, it is the outcomes of that work that matter most to the consumer, not the process.

By finding a way to highlight those outcomes in your destination storytelling, through describing the value you place on your destination or product, you can start to engage consumers in a new way.

The island of St. Kitts, as an example, has been working with Sustainable Travel International since 2012. Since then, they have undergone a destination sustainability assessment, participated in an action planning session, completed in online training courses, and have set up an Inter-Agency Sustainable Destination Management Council to help move sustainable initiatives and projects forward in the destination. Since our partnership, visitor arrivals have increased by 3.2%. In April 2014, Sustainable Travel International joined the marketing team from the St. Kitts Tourism Authority to talk about sustainable tourism marketing and how to start incorporating it into their destination marketing strategy. The key sustainable tourism marketing learnings that we shared with them were:

  • Sustainable/responsible tourism is not a niche tourism product. It is something that should be integrated throughout all destination marketing
  • Green-washing is not sustainable tourism marketing. Try not to use words like "green", "eco-", or "sustainable" when describing your destination experiences
  • Sustainable tourism marketing should focus on story-telling. Focus on telling the story of the outcomes of sustainable tourism development, not the process
  • Education is key. The better educated your industry stakeholders are, the better informed your consumers will be


The forum with the St. Kitts Tourism Authority was a huge success. Both teams left energized and inspired to start implementing sustainable tourism marketing. Check out this St. Kitts social media post from Earth Day, which perfectly exemplifies the right way to market destination sustainability.

 
NETWORK CORNER: SDLN

The Sustainable Destination Leadership Network (SDLN), the first global collaboration of its kind, convened in March at ITB in Berlin to set out the goals and vision for the network's future. SDLN was designed to facilitate peer learning and information exchange among global destination leaders. Participants work together to tackle salient challenges, share best practices, and embed sustainability into their policies, strategies, marketing, and day-to-day management of their destinations. We are excited to announce that the Colorado Tourism Office is the latest esteemed destination to join the network. Read more about it here.

 
NOTES FROM THE FIELD: Campena

Campena and I bonded quickly – only natural after 11 straight days and over 1,200 kilometers bumping around Northern Kenya's most remote conservancies.

The conservancies are managed by our partner, the Northern Rangelands Trust (NRT), which is working to improve community livelihoods and incentivize conservation through sustainable tourism development. Campena and I, along with a GIS specialist and a cook, drove along gnarly dirt roads, through dry riverbeds, and across countless elephant tracks to inventory and map the destination's attractions. Our aim was to identify new opportunities for tourism investment to support destination development.

Along the way we camped in the bush with lions and in the backyards of village elders. Campena taught me to open a can with a steak knife and explained to me why the Somalis chew miraa. Campena spotted a leopard print in the sand at 40 km per hour and deftly avoided a careening truck at 60 kph. In return, I managed to show him a volcanic crater filled with colorful salt pools that he had never visited.

Throughout our travels, it was apparent that every rural community, luxury lodge, remote ranger outpost, and petrol station knew Campena and his big smile. It turned out that Campena came to his job with the NRT through tourism, having worked as a driver for several of the lodges in Samburu National Reserve. Campena reveled in explaining the "in's" and "out's" of the region's complex tourism ecosystem to me. When I asked how he felt about tourism, Campena explained that his four children had been supported through school as a result. When I asked why he left tourism, Campena said, simply, it was for consistency. While he enjoyed working for lodges and showing tourists the region, the fluctuations of the industry became very difficult for a man with four children.

For me, this highlighted both the challenges faced by the destination, as well as the importance of the tourism development work we are driving in partnership with NRT's management. As we support the development of sustainable tourism across the destination, we hope to better support the livelihoods of community members like Campena across the region. Though my goodbye with Campena was sad, I am buoyed by the knowledge that my work with Sustainable Travel International is likely to take me back to the Northern Rangelands of Kenya soon.



Written by Jessemin Sheyda-Losick, Senior Director of Planning

 
Chilean Destination Completes “Early Adopter” Assessment of Global Sustainable Tourism Criteria for Destinations

FOR IMMEDIATE RELEASE


July 25th 2013

WASHINGTON, D.C. – The Chilean destination of Lake Llanquihue has completed the Global Sustainable Tourism Council’s (GSTC) Early Adopters pilot program to test its new Criteria and Indicators for Destinations.  The destination joins the Cusco-Sacred Valley-Machu Picchu corridor in Peru as the first South American destinations to participate in and complete theGSTC Early Adopters program.

The Early Adopters program is overseen by GSTC’s Destination Working Group and managed by NGO partner Sustainable Travel International (STI). The Destination Criteria complement the existing GSTC Criteria for Hotels and Tour Operators, which is the worldwide sustainability standard for tourism businesses.

Located in south central Chile in the Los Lagos Region, this tourism destination notably features Lake Llanquihue, the second largest lake in Chile, and the lake resort towns of Frutillar, Puerto Varas, Llanquihue, and Puerto Octay.  Tourism is economically vital to the region, where visitors can enjoy breathtaking views of the lake and surrounding volcanoes, and partake in outdoor recreation such as skiing, hiking, hot springs, and activities in and around the lake.

“We are pleased to welcome Peru and Chile to the Early Adopters Program,” said GSTC Board Chairperson Kelly S. Bricker, Ph.D. “These two iconic South American destinations are demonstrating true global leadership. We are confident that this second and final round of our pilot program will help the GSTC continue our effort to incorporate diverse perspectives and improve the Criteria and Indicators for Destinations for world-wide application through a transparent, collaborative process,” she said.

“Chile’s participation in the GSTC Early Adopter Program is part of our national strategy to position ourselves as a sustainable destination,” Fernando Ortúzar, Regional Director of Tourism Los Lagos said. "It is a tremendous challenge for the region and posed an extraordinary opportunity for the four municipalities, the private sector and all Lake Llanquihue stakeholders to lead the development of sustainable tourism," he said.

During a 10-day span, a sustainable destination specialist from Sustainable Travel International met with key stakeholders in Lake Llanquihue to discuss tourism, entrepreneurship, economic development, environmental conservation, and heritage protection.  In Santiago, the on-site meeting opened with tourism leaders from the public and private sector, including national representatives from SernaturCorfoSubsecretaría de TurismoFEDETUR, and the tourism program at Andres Bello University, as well as individual business owners.

Sustainable Travel International met with a small working group at the beginning and end of the evaluation period, and also conducted stakeholder meetings and site visits throughout the period. More than 30 leading organizations and local leaders in tourism were consulted during the evaluation, which included a comprehensive review of the legislative and policy framework relevant to the GSTC Destination Criteria.

The report also included key sustainability areas covered by the GSTC Destination Criteria that the destination can improve upon based on the findings.  Stakeholders in the destination participated in the Criteria and Indicators development process by adding their feedback.

Additional Early Adopter destinations will be announced in the coming weeks.  Once feedback has been collected from the Early Adopter destinations and synthesized, the GSTC will develop and distribute a final version of the Criteria and Indicators for Destinations.  The final version is expected in November 2013. 

###


About the GSTC 
(www.gstcouncil.org)

The Global Sustainable Tourism Council is a global initiative dedicated to promoting sustainable tourism efforts around the world. Housed within the United Nations World Tourism Organization (UNWTO), the GSTC works to expand understanding of and access to sustainable tourism practices; helps identify and generate markets for sustainable tourism; and educates about and advocates for a set of universal principles, as defined by the Global Sustainable Tourism Criteria. The Criteria, a set of voluntary principles that provide a framework for the sustainability of tourism businesses across the globe, is the cornerstone of our initiative.
 

About the GSTC Destination Criteria

The GSTC’s Destination Criteria were developed by a panel of business owners, academics, government officials, and other experts, who examined the UN World Tourism Organization’s Indicators of Sustainable Development and other such guidelines currently in existence. Because the criteria are intended to describe a globally applicable set of minimum steps needed to approach sustainability, the criteria are seen as a baseline that each destination should add to or adjust as needed.

The GSTC does not aim to certify destinations as sustainable; rather, the Council will review existing certification standards and acknowledge those that meet their criteria. However, any destination will be able to use the new criteria as a guide to becoming environmentally, culturally, and socially sustainable.  
 

About Sustainable Travel International (www.sustainabletravel.org)

Sustainable Travel International is a non-profit organization with a purpose. We’ve been collaborating with destinations, businesses and travelers to implement innovative sustainable tourism development and conservation solutions since 2002. We combine the mission and transparency of a non-profit NGO with the business acumen and expertise of the private sector, ensuring our partners achieve their desired results and receive a strong return on investment.

Media Contacts

Aimee Romero or Gwen Migita
Global Sustainable Tourism Council 
This e-mail address is being protected from spambots. You need JavaScript enabled to view it  
702.739.9933 

Jeremy Sampson
Senior Director, Marketing and Communications 
This e-mail address is being protected from spambots. You need JavaScript enabled to view it  
415.806.5630 

 
Open opportunity for Director Finance and Operations

Director of Finance & Operations

Job type: Full time
Location: Portland, OR or New York, NY
Start date: Dec/Jan
Deadline for applications: 20 December 2013 (Deadline Extended)

Sustainable Travel International is seeking a fast-learning, motivated professional to manage finance and operations for a growing non-profit organization. This is a significant growth opportunity for a high-performing individual.

Sustainable Travel International’s mission is to help destinations, businesses, and travelers develop and implement innovative solutions that protect the environment, support adaptation to climate change, maintain sense of place, and generate economic benefits.

We’re looking for an individual who can contribute professional financial management and reporting to our organization while helping to manage and improve operational and HR systems that will enable us to effectively achieve our mission.

The goal of the Director of Finance and Operations is to ensure that all of Sustainable Travel International’s finances are properly managed, that financial reporting is timely and accurate, and the organization’s human resource management processes are professional and consistent.

The key responsibilities of the Director will be to:

  • Manage the organization’s daily, monthly, quarterly, and annual financial activities, including the monitoring of cash balances
  • Lead the preparation of internal and external financial reports, forecasts, budgets and financial targets
  • Support the operations of the organization, including human resources and administration


Ideal candidates will have a degree in business, finance or administration, at least three years experience in financial management and operations, preferably in the nonprofit sector, and a keen interest in travel and sustainability.

We operate a virtual office environment but will give preference to candidates located within two hours of our offices located near around Portland, Oregon  or NYC, NY.


Essential qualifications and requirements:

  • A degree in finance, accounting or business administration (CPA/MBA preferred)
  • Three or more years experience in financial management, cash forecasting and/or operations
  • Proven experience improving operational systems, processes and policies
  • Excellent skills and familiarity with Quickbooks and Excel
  • Experience in human resources and administration
  • A passion for travel, tourism and sustainability
  • Flexibility, multi-tasking capability, ability to work in a fast-paced environment
  • The desire to make a significant contribution to a global organization making a social difference


Desirable qualifications:

  • CPA
  • Familiarity with Google Apps, Salesforce, project management systems
  • Proven ability to perform effectively in a virtual office environment
  • Experience in the nonprofit sector
  • Experience in travel logistics and foreign currencies
  • Experience with contractual language/documentation


Compensation:

Commensurate with experience. A 90 day introductory period applies to all new positions. This is a significant career opportunity for motivated, fast-learning and successful candidates.

The application process:

Qualified candidates should complete this short application, and send your CV and one-page cover letter to This e-mail address is being protected from spambots. You need JavaScript enabled to view it  with “Director Finance and Operations” and your last name in CAPS in the subject line. These documents should demonstrate your writing and presentation capability. Please also include your last name in CAPS in the file name of any attached document.

Applications will be considered on a rolling basis until December 20th, 2013 (Deadline Extended). Only short-listed candidates will be notified. Short-listed candidates will be requested to provide the names and contact details of three references, including at least one direct manager.

About Sustainable Travel International (www.sustainabletravel.org)

Sustainable Travel International is a non-profit organization with a purpose. We’ve been collaborating with destinations, businesses and travelers to implement innovative sustainable tourism development and conservation solutions since 2002. We combine the mission and transparency of a non-profit NGO with the business acumen and expertise of the private sector, ensuring our partners achieve their desired results and receive a strong return on investment.

 
Sustainable Travel International is Seeking a Director of Programs

Director/Senior Director, Programs

Job type: Full time
Location: Washington DC, New York, or Portland, OR
Start date: Sept/Oct
Deadline for applications: 16 August

Sustainable Travel International is seeking a talented tourism professional to manage business and destination programs and projects worldwide. This is a significant growth opportunity for a high-performing individual.

Ideal candidates will have a graduate level degree in business, tourism or a comparable field as well as at least 4 years experience in delivery of high-quality projects related to sustainable tourism or corporate sustainability. Specific skills and experience in at least one of the following areas is needed: education/training, planning, corporate partnerships, standards and monitoring. Fluent English communication skills is a must. Fluency in Spanish, French, German, or Portuguese is a plus.

We operate a virtual office environment but will give preference to candidates located in Portland, Washington DC or New York.

The idea candidate for this job will have:

  • A graduate degree in business, communication, tourism or a related field
  • Four or more years experience in sustainable tourism or sustainability
  • Specific knowledge and experience in at least one of the following:  education/training, planning, corporate partnerships, standards and monitoring
  • Excellent proven writing and communication skills
  • Experience in managing client relationships
  • Flexibility, efficiency and multi-tasking capacity work in a fast-paced environment
  • Demonstrated field work with communities, governments, and/or corporate clients
  • A passion for travel and tourism and sustainability
  • Cross-cultural skills and understanding
  • The desire to make a difference in the world


Desirable Qualifications:

  • Proven ability to perform effectively in a virtual office environment
  • Work experience in the tourism industry
  • Second language ability


Compensation:

Significant career opportunity for motivated, fast-learning and successful candidates.

The application process:

Please complete this online application form and apply in writing to  This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Applications will be considered as they arrive until 16 August.  Your submission will only be considered if you include “Director, Programs” in the subject title of your email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

In your email please include a one-page cover letter, and a CV/Resume of no more than two-pages. These documents should demonstrate your writing and presentation capability. Put your last name in CAPS in the file name of any attached document. Short-listed candidates will be requested to provide two work samples and the names and contact details of three references. Only short-listed candidates will be notified.

About Sustainable Travel International (www.sustainabletravel.org)

Sustainable Travel International is a non-profit organization with a purpose. We’ve been collaborating with destinations, businesses and travelers to implement innovative sustainable tourism development and conservation solutions since 2002. We combine the mission and transparency of a non-profit NGO with the business acumen and expertise of the private sector, ensuring our partners achieve their desired results and receive a strong return on investment.

 
Open opportunity for Senior Director, Corporate Partnerships & Engagement

Senior Director, Corporate Partnerships & Engagement

Job type: Full time

Location: Portland, OR, Washington DC, or New York, NY

Start date: May/June 2014

Deadline for applications: May 20, 2014

Sustainable Travel International is seeking an experienced and highly motivated professional to manage corporate development and engagement including its Sustainable Travel Leadership Network. This is a significant opportunity for a high-performing individual to join the world's leading NGO practitioner of sustainable tourism solutions.

Sustainable Travel International is a non-profit organization with a purpose. Founded in 2002, we enable our partners to harness the power of tourism to leave the world a better place. We build partnerships, share knowledge, and design tools to make tourism more beneficial for everyone. We connect people in destinations and help communities, businesses, and travelers to develop the tools and relationships they need to build a better future through tourism.

Sustainable Travel International is at a turning point in its history in terms of rapidly scaling its impacts. We are looking for an individual who can help us take the next quantum leap.

The goal of the Senior Director, Corporate Partnerships & Engagement is to identify, engage, cultivate, solicit, and steward current and prospective corporate partners in fostering their leadership in sustainable tourism and in supporting the work of Sustainable Travel International. He/she will be responsible for meeting an annual revenue target by working with the organization's corporate partners and prospects to advance the mission of the organization.

The key responsibilities of the Senior Director are to:

  • Evolve and lead the development and implementation of the organization's corporate engagement and strategic partnership strategy
  • Develop, grow and lead the Sustainable Travel Leadership Network and continue to define what leadership looks like across sectors in the sustainable tourism space
  • Build the organization's corporate program collateral including case studies of best practice
  • Work on the identification and development of specific program tools for corporate partners
  • Prepare and negotiate proposals, budgets, concept notes, and expressions of interest for prospective business engagements
  • Manage and collaborate with staff and partners on corporate engagement projects and support the implementation of select destination projects
  • Manage direct reports and improve operational and administrative systems to drive for improvements in staff productivity and efficiency


Successful candidates will have:

  • A passion for travel, tourism and sustainability.
  • An entrepreneurial spirit and creative approach to strategy development.
  • A proven ability to thrive in an environment that is characterized by significant growth, diversity and constant change.
  • A proven ability to prioritize and multi-task, work efficiently and consider a wide variety of perspectives.


We operate a virtual office environment but will give preference to candidates located within two hours of our offices located near around Portland, Oregon, Washington, DC, or NYC, NY. Opportunities exist to work part-time from home and part-time from an office.

Essential qualifications and requirements:

  • A strong commitment to and passion for affecting change at scale.
  • A bachelor's degree.
  • A minimum of 10 years of relevant experience with demonstrated success in corporate engagement, strategy & plan development and implementation, sales & customer service, and staff management.
  • Excellent customer relationship management skills with the proven ability to develop and grow high-yield relationships.
  • Strong business development track record.
  • A high degree of personal initiative with the desire and ability to meet aggressive revenue goals.
  • Excellent written and verbal communication skills.
  • Ability to infuse creativity, innovation and insight into proposal development.
  • Ability to research and convert research and feedback into compelling proposals.
  • Strong interpersonal skills.
  • Superior organizational skills with high attention to detail.
  • Flexibility, multi-tasking capability, ability to work in a fast-paced environment
  • The desire to make a significant contribution to a global organization that is making a difference


Desirable Qualifications:

  • In-depth experience working with multi-national corporations in the travel and tourism industry
  • Knowledge of Salesforce
  • Proven ability to perform effectively in a virtual office environment
  • Experience in the nonprofit sector
  • Experience with contractual language/documentation


Compensation

Commensurate with experience. 90 day introductory period applies to all new positions. This is a significant career opportunity for motivated, fast-learning and successful candidates.

Application process

Qualified candidates should complete this short application, and send your CV and one-page cover letter to This e-mail address is being protected from spambots. You need JavaScript enabled to view it with "Senior Director, Corporate Engagement & Partnerships." and your last name in CAPS in the subject line. These documents should demonstrate your writing and presentation capability. Please also include your last name in CAPS in the file name of any attached document.

Applications will be considered on a rolling basis until May 20. Only short-listed candidates will be notified. Short-listed candidates will be requested to provide the names and contact details of three references, including at least one direct manager.

About Sustainable Travel International (www.sustainabletravel.org)

The Problem: travel and tourism is one of the largest global threats to our environment, cultures, and landscapes.

Travel and tourism has the potential to be a powerful force for good on the planet. When carefully managed, it can enrich lives, strengthen communities, and conserve resources and heritage.

That's why Sustainable travel international exists - to harness the power of travel and tourism to leave the world a better place. Our work helps communities and businesses develop the tools and the relationships they need to build a better future through tourism

 
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