Sustainable Travel Launches Ride Local™ Campaign to Foster Sustainability in the Bicycling IndustrySustainable Travel Launches Ride Local™ Campaign to Foster Sustainability in the Bicycling Industry

September, 2008


Industry leaders join forces to initiate positive change in the cycling industry

Sustainable Travel International is pedaling for a greener world in its new campaign, Ride Local™. The educational campaign is designed to inform the public about the benefits of cycling and help consumers more easily identify bicycle manufacturers, bike shops, and touring companies who are committed to sustainability. In addition, STI hopes the campaign kicks these companies’ green business practices into high gear. By pointing out their competitor’s commitments, companies are encouraged and empowered to become more socially responsible, and cyclists are empowered to support them.
“Prompted by gas prices, climate change, energy security, and personal health, more people are considering cycling and other transportation alternatives,” said Brian T. Mullis, president of Sustainable Travel International. “We wanted to support those decisions with the launch of the Ride Local campaign because those cyclists can make a positive impact on our environment.”
The Ride Local campaign will also demand greater sustainable business practices in the bicycle manufacturing and touring industries. The web site ( features only bicycle manufacturers, bicycle shops, and tour providers that have verifiably implemented sustainable business practices. Identified through a Good Practices Analysis created by Sustainable Travel International, highlighted businesses will showcase their sustainability efforts on the Ride Local website, providing consumers the opportunity to make informed purchasing decisions that align with their personal values.
Historically, there has been little corporate-level commitment to environmental sustainability and workers’ wellbeing in the cycling industry. Outsourcing production of parts and frames to countries with lax labor laws and environmental legislation is the industry norm, while many bike touring companies have little or no commitment to the environment or cultural-heritage preservation in the destinations they visit.
“By demanding and expecting sustainability industry-wide, bicyclists can prompt consumer-driven companies to begin offering more environmentally friendly products,” said Tony Ellsworth, CEO of Ellsworth Bicycles.  “And Ride Local will be their go-to guide.”
. Ellsworth Handcrafted Bicycles ( and Escape Adventures ( are Founding Sponsors of Ride Local and are leaders in their respective industries.  For more information on Ride Local, visit or call 800-276-7764 begin_of_the_skype_highlighting              800-276-7764      end_of_the_skype_highlighting

About Sustainable Travel International
Sustainable Travel International is a 501(c)(3) non-profit organization whose mission is to promote sustainable development and responsible travel by providing programs that enable consumers, businesses and travel-related organizations to contribute to the environmental, socio-cultural and economic values of the places they visit, and the planet at large. For more information, visit


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