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Sustainable Travel International Europe Attends Launch Of GoodPlace

On 14 December 2012, a new institution called Goodplace was launched in Slovenia´s capital, Ljubljana. A press conference and celebrations were held in the space that will eventually be the home of GoodPlace.  Over 100 government and industry supporters attended the event. Sustainable Travel International’s Karin Eckhard presented on the global trends in sustainable tourism, why sustainable tourism is important for destinations and how Sustainable Travel International and GoodPlace can collaborate with others in the industry to achieve its objectives.

The mission of this new non-profit institution is three-fold; to offer a space where innovative business initiatives based on the concept of sustainable tourism can develop, to be a reference point in Slovenia for the accumulation and dissemination of knowledge and experience regarding the principals and standards of sustainable tourism, and lastly to develop and implement projects in Slovenia that promote sustainable tourism development. GoodPlace will help tourism enterprises better understand that sustainable tourism can add value to their product offering and that sustainable tourism represents a quality tourism product. Even in times of economic downturn, more and more entrepreneurial initiatives recognize sustainable tourism as a business opportunity. This increase has occurred because in addition to its positive environmental and social benefits, sustainable tourism initiatives have been proven to make good business sense.

While in Solvenia Karin also met with Mateja Vočkovič, Directorate for Tourism at the Ministry of the Economy and the Slovenian Tourism Board to discuss Slovenia´s new Tourism Development Strategy and its vision for tourism in Slovenia. Slovenia´s unspoiled nature provides the country with a competitive edge and Slovenia tourism aspires to base all tourism development on sustainable principles to provide a major contributor to both the country’s social welfare, and worldwide market reputation.


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